Ural Philharmonic Orchestra is among Russia’s best music groups. UPO is a regular participant at international music festivals, so they needed their own distinctive brand style.
Voskhod transformed the band’s abbreviated English name into the note-styled logo.
The new brand symbol echoes the UPO’s modern, elegant and positive character. The logo is easily digitalized – so it corresponds well to the band’s development vector. UPO’s music is available on global streaming platforms.