Love stories
Bushe bakery, a place of romantic meetings, and Sansara band with a new love song. What do they have in common? The audience that is used to sharing everything on social media.
Our campaign is based on a real love story. Meet Nikolay, Bushe's pastry chef.
We helped him to reveal his feelings through the instagram accounts of people his girlfriend is following.
During one day, Nikolay appeared in hundreds of stories of famous musicians, actors, comedians, sportsmen, TV and radio hosts, dancers, bloggers and dozens of his girlfriend's friends accounts.
The stories reached over 3 MLN people. The community was thrilled to know more about the last dreamer on the Earth and see the girl's reaction.
It all worked out. Nikolay and his girlfriend met in a Bushe bakery... in a Sansara band video. The music video hit the Youtube trends and gained over 4 mln views.
During the next month, all tables in Bushe were booked, as people were willing to meet the famous pastry shef.