Rebranding of the factory


A complex project of Voskhod Agency - rebranding of the Bulgarian plant Voltap Elprom. 

The company has been producing tap-changers for 70 years. In 1997, the plant was privatized by Hyundai Heavy Industries. After another 23 years, BEZ International Group - the initiator of the plant rebranding - became the owner. Voskhod developed Voltap's brand platform, naming and identity. The laconic name refers to the company's activities (voltage + tap-changer), ensures recognizability and is easy to perceive by ear. The consonance with the adverb "up" conveys the essence of the brand, which strives for continuous development.

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