Life at a new height


What does a person experience when becoming the owner of a business-class housing? 

Voskhod's commercial for the developer Risan is about that very feeling of self-coolness and a new status to which one has to get used to. The campaign in support of the residential complex Scala City became the first image advertising in the communications of the brand with a 20-year history: the developer from Penza intends to make a louder statement about itself in the market, not limiting itself to its home region.