Design system for clothing brand Sela


In 2019 the Russian clothing brand Sela changed owners and decided to launch rebranding campaign. There was a need for a new full-fledged online store. The brand approached Voskhod Agency to solve this task. 


We redesigned the UX and thought through every detail - from the "atoms" of interface (buttons, arrows etc.) to photostyle. Each element of the design system is reconciled regarding the visual representation and user-friendliness, and like a brick forms the final product.