Crisis-bound agenda is weighing upon people’s minds, and it’s time the spirit of joy blew it away!
Tochka Bank supports entrepreneurs and launches a campaign featuring a perfume and a famous Russian actor, to lift spirits and motivate them to take resolute action.
The new branded perfume is a symbol of resilience and everyday heroism of the brave and determined. Tochka is going to gift it, together with free banking, to all entrepreneurs who open an account in the bank in August.
The ad spot shows work process as a disco show. With the perfume, the spirit of entrepreneurship is all around the office, and people do their jobs as one dynamic vigorous organism. Anton Lapenko, a popular Russian actor, plays all characters. He is nationally loved for his retro-styled comic sketches, where he is also the only performer of all parts.