Solva is a Kazakhstan-based modern fintech service providing personal and corporate loans. Since last year, we’ve been working on a complex rebranding project with Solva. The scope of work included brand positioning, platform, communication strategy and creative concept development.

See the ad spots created for the campaign. The concept is based on a Kazakhstani national character feature, their ability to express emotions in a clear, open-hearted way. Be it a convenient service, a sports achievement or nice meal, they will always say ‘WOW!’.

Solva aims to hear ‘Wow!’ each time their client opens the app or talks to a manager. This ongoing flow of ‘Wow!’ from Solva to entrepreneurs to their clients is the driver of positive change in the Kazakhstan society.

Production: BVP Studio