Creative rebellion
Tochka Bank
2020
Craving for change is in the air in Russia. Entrepreneurs have always been the game-changers and creators. With its new ad campaign, Tochka Bank supports and inspires them to go on with their fight against all odds to make the world around them a better place.
Equal wages, fair prices, healthy competition are the values worth fighting for. Everyday entrepreneurs choose to fight with their businesses. Creative rebellion — their everyday routine — is the core idea of Tochka’s advertising communication. The Bank encourages to be brave, fight, improve and develop. Say it with your business.
Awards
6