On New Year's Eve, Sulpak, Kazakhstan's largest chain of electronics stores, and Haier, a manufacturer of household appliances, turned an ordinary airport into a workshop of Santa Claus. The realization of the special project was undertaken by the Voskhod Agency.
Passengers of the airplane found out that they got on the “lucky flight” Almaty-Astana already in the queue for boarding. They were informed about it by Ded Moroz and Snow Maiden. At the same time promoters in bright branded costumes handed out mysterious coupons with the promise of a surprise.
Upon arrival, passengers found themselves participants of a win-win lottery - carefully wrapped gifts began to arrive on the conveyor belt instead of luggage. Each coupon holder could exchange it for a gift: a TV, toaster, electric grill, game console, as well as a certificate for a refrigerator, washing machine, dishwasher and other electronics.
The preparation was not easy. The project team had to go through many stages of approvals, obtain all the necessary passes to the gates, arrival area and to the strictly guarded luggage compartment. But thanks to the help of Air Astana, the brands still managed to make people believe in a miracle.