«Switch life on!» — the slogan of the new communication campaign of the Sulpak brand. The retailer encourages to enjoy comfort, warmth, silence, taste, sound, picture — for this purpose modern technology provides endless opportunities. Emotional language and friendly support — a new style of communication between the brand and consumers, where sincerity and responsiveness will always come first.
«We don’t want to talk only about discounts and promotions. We want to tell the people of Kazakhstan about the novelties in the world of technology, about the opportunities it gives. About feelings and emotions that people experience when using our products,» says Konstantin Ivanyuk, Director of the Marketing Department.
The video launched a large-scale campaign developed jointly with Voskhod. The work was preceded by a stage of thorough preparation with workshops, where the agency and the brand team together rethought the strategy of communication with users.
«It was an inspiring experience. It’s great when a client is open to new ideas and dialogue with the agency. Joint work always leads to a positive result,» said Voskhod-Kazakhstan director Pavel Skosyrskiy.