True Smile is a young Russian brand which is seeking to expand its influence on the modern orthodontics market
Voskhod developed new identity and website for the company. The new logo is based on the metaphor of bite correction using aligners. We implemented several typography tricks regarding the position of the letters relative to each other and using of upper as well as lower case letters. Among the corporate colors the electric green stands out – in combination with low-key grey it generates an inner glow.
To design the new website we made a customer journey map for 2 segments of the target audience: orthodontists and potential patients who are looking for alternatives to braces.