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Ural Music Night, a new music festival, needed a seamless visual identity.
We created a first ever audible identity that can be heard using official festival app MusicNight.
The idea was inspired by the old Soviet technology that uses visual codes for sound synthesis.
The app captures on special marks and converts everything between them into sound.
We coded music fragments and voice messages into images and Music happened.
Each medium had a different sound according to the music style of every festival stage. The festival became the most discussed event in the region.