ForteBank, a Kazakhstani bank, has recently became the official sponsor of Barys hockey club.
The video has a slogan in English — «Going for the gold together!».
Gold is a significant element in Kazakhstan’s national symbolic system: pictured on the flag and the coat
of arms, it means wellbeing, justice and open-heartedness. A hockey player’s bright smile reveals the
numerous meanings that Voskhod has implied in the video’s key phrase «Going for the gold together!».
We shot the clip during the team’s live training session at the club’s home arena. The main character is
Barys’s actual player, Alykhan Asetov, playing as a forward. Next to him in the shot is another forward