The video promoted a new Bonduelle’s product line of steamed vegetables. The main character — an orator bean — raises the spirits of Bonduelle vegetables and inspires them to change their routine rhythm of life. The bean structures its performance following the famous «I have a dream» speech by Martin Luther King. The vegetables stand for equality on the dinner table. They are sick and tired of playing only secondary roles, e.g. being only a salad or a side dish ingredient.