A developer marketed a modern comfortable high-rise in the center of Moscow. The sales, however, were flat because of a boring naming and ordinary advertising.

We suggested changing the focus from 40+ y.o. audience to a younger one.

The new positioning says: it’s the first residential high-rise for the heroes of a modern metropolis — young professionals, middle management, elite youth.

We gave the object a bold name — Headliner. Instead of another «brand style for a residential building» we created a fashion identity. «Headliner – it’s about you!». It’s about those who achieve their goals.

The complex has been the sales leader in the district, and the sales plan is ahead of the target.