Akku-Chek needed to change the brand perception and differentiate it from the competitors by
attracting a younger (18-35 y.o.) audience. The question was: "What can inspire people with diabetes?"
With Accu-Chec, we put together a production crew and cast solely consisting of people living with the
disease to create a real-world film highlighting the issue and encouraging them to continue the fight.
Diabetes is not the end of your life, it’s a new life.
Media results: TV coverage 83%, with an effective frequency of 5+ - 55%, over 4.4 mln views, 8.1
impressions on social media. Commercial results: sales increased by 14% compared to the same period
of the previous year.