Briefing (in concert with strategic team)
We dive into the brand's history, background, competitive environment, target audience, unique qualities and goals we have to achieve.
Phrasing a message
Our strategic team develops a message and provides possible directions of the creative thought. What do we say?
Developing an idea
How do we say it? We search for insights — the element that differentiates a boring advertising from a creative one. An insight is a small, never-said-before, truth about the world, humanity, product.
Selecting an idea
Out of 100+ developed ideas, only a few get to the finale.
Working through execution
The ideas are matched with the brief in tonality, timing, budget.