Brand architecture
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tools

Corporate structure

Brand platforms of the master or product brand

Company’s development strategy

Research (brand positions from the company’s portfolio)

steps

SVOT analysis of the product/service

Audience capacity specification (quantitative research)

Analysis of organizational and economic model of the company

Architecture hypothesis development

Selection of a hypothesis

Description of the sub-brand's role and of the hierarchy within the brand’s portfolio

time

From 20 business days

result

You'll have an elaborately outlined brand's architecture including principles of brand interaction and company's communication policy

Bosch Sportline

2019

Headliner

2019
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