Creative concept of the visual identity

Joint work of creative and brand-design team. Developing of the unconventional brand identity, including creative idea and mechanism of visual solutions implementation. 


Description of the visual concept idea; main visual constants of the style (logo, fonts, typography, corporate color, additional style elements); principles of visual constructions, examples of compositional solutions; corporate identity application on the carriers; communications capacity of brand identity. 

Creative concept of the visual identity

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