A logo communicates your brand's core values. It is something your loyal customer expects to notice among numerous competitor logos, as it is so much more than a work of graphic design art. It is your primary identification tool.
We look into what's usually done within the category.
The designing team provides a set of 2-3 logos.
We describe the motivation behind etymology, composition, logo proportions and colour scheme.
We design 2-3 examples of how a chosen logo lives within the brand style.
We compile a logo book for the selected option with recommendations and guidelines for your staff designer team.
You will get a logo book that describes the idea behind the chosen symbol, its composition, colour scheme, and provides recommendations on brand fonts and logo usage.