Now the brand has a character, its own values and beliefs. It lives in a unique environment and has a lot to share with its customers. A brand platform connects your brand's mini-world with your target audience and gives the both the chance to speak the same language. We create the DNA that will boost and scale your brand while keeping its uniqueness intact.
We analyse the market, competitive environment, current trends, target audience.
We put forward a set of positioning assumptions.
We conduct a workshop with you to choose one assumption. It can be done through research or subjectively, or through quantitative research.
Brand personality defining
We specify brand values, character, style, tone of voice.
We create a logical system. All of its elements form a coherent picture of the brand.
You'll have a presentation demonstrating the brand pyramid and describing the key points that define your trade mark as a brand: values, character, essence, promise, mission, vision.