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tools

Analysis of the market and the audience

Qualitative and quantitative research

steps

Market / trends / consumer analysis

Positioning hypothesis development

Selecting one hypothesis (research / subjective method)

Description of the brand attributes: values, character, style, tone of voice

Brand pyramid: consumer insights, consumers’ benefits, brand’s promise / RTB / brand essence

time

From 15 business days

result

You'll have a presentation demonstrating the brand pyramid and describing the key points that define your trade mark as a brand: values, character, essence, promise, mission, vision.

ASKO

2019

Probifid

2019
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