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Communication strategy
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tools

Portrait of the audience

Brand platform

Analysis of the audience’s media consumption

Analysis of competitors’ communications

steps

Audience segmentation

Consumption seasonality

Defining communication goals for each segment

Communication map for each segment, depending on the plan of marketing activity

Description of formats and methods of interaction with the audience in the context of communication channels

time

From 10 business days

result

Main message and a system of tactic messages / adaptations of the main message according to audiences / products

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Communication strategy
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