The core message your advertising is going to broadcast to your audience. The Big Idea will inspire, induce emotions, and, eventually, deliver marketing and sales benefits.
An elaborate creative idea clarifies your brand message and drives consumer engagement, awareness and action. A creative idea can be optionally distributed through 1-3 communication channels.
Joint work of creative and brand-design team. Developing of the unconventional brand identity, including creative idea and mechanism of visual solutions implementation.
Developing the unique element identifying communication products, which are bringing together all creations on the level of visual and sound techniques, common narration structure or mascots. Designing the guide including communication rules.
Engaging the client’s team in the work on brand naming (including preliminary educational training).