It is a point of contact between the brand and the audience. How do you make it effective? At first, you specify the expected audience reachability, then you calculate the media split and pressure, you manage the campaign and optimize it permanently, and build a transparent analytics system that includes media and marketing KPIs. All of that requires extensive expertise.
Purchasing inventory set by the media strategy at the best prices. Agency's fee is calculated individually for each project. The scope of work that the agency is able to cover: planning and supervising of media placement, media strategy development, media buying, content production and adaptation, LP production and audit, analytics of media indicators and sales, Power BI data visualization and campaign optimization.
Selecting media channels and volumes of distribution and measuring their impact can be tough and overwhelming. Designing a media strategy is a way out. The goal we strive to fulfill is to maximize the output with minimal spend. In more detail — we define the most comprehensive media mix and tactics of distribution across the most adequate channels.
In textbooks, an SMM strategy is a well-thought-out plan of brand promotion on social media, responding to marketing goals and objectives. In reality, it is an irreplaceable component of your brand's life. You need to be right where your audience is, that is, on social media.