Media strategy
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tools

Portrait of the audience

Analysis of the audience’s media consumption

Analysis of the competitors’ communications

Data of advertising cabinets

Data from Mediascope (Adeх, TV-index, Web-Index, Radio Index), Espar analytics

Data of website counters

Research data

steps

Communication channels analysis

Analysis of competitors' media activity and situation in the category

Specifying media weights and KPIs

Choosing an effective strategy and media mix

Budget estimation

time

From 10 business days

result

Your result is a media flow chart (diagrams with media volumes and budgets) and touchpoint maps.

Forte Femme

2019

Everybody Loves Crabs

2018
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Media strategy
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