Business and marketing goals is what we need to define.
We look into the category: the average volume of media spending, key media channels, seasonality, competitors' media activity. We determine the most winning strategies and tactics of distribution. We analyse the audience's media consumption habits.
We define the media mix, form the media architecture of the company, specify tactics of offline and online usage of media channels, distribution volumes and budgets. Optionally, we can develop and plan special projects.
We establish projections and effectiveness assessment methods.