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Media strategy
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tools

Portrait of the audience

Analysis of the audience’s media consumption

Analysis of the competitors’ communications

Data of advertising cabinets

Data from Mediascope (Adeх, TV-index, Web-Index, Radio Index), Espar analytics

Data of website counters

Research data

steps

Communication channels analysis

Analysis of competitors' media activity and situation in the category

Specifying media weights and KPIs

Choosing an effective strategy and media mix

Budget estimation

time

From 10 business days

result

Optimal media mix and campaign architecture. Tactics of using each media (frequency, time of airing, format, timing, dynamics of media pressure, etc).

Evaluation of volumes and placement budgeting

Campaign flowchart — media-buying technical specification

A system of campaign’s KPIs, forecast for achieving them at all stages of the marketing funnel (optional)

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