Communication policy

Creating of the corporate communications guide.

€14,000

Steps

Analytical Unit

Brand platform analysis; familiarising with brand’s HR-policy; competitors communications analysis, determining of style specificity; communication codes of the target audience; conclusions.

Editorial policy

Recommended Tone-of-voice; internal/external communications structure; rules of work with informational occasions; rules of work with negative information; partnership and co-promotion; brand integration: events.

Inclusion of the final document into brand book / guide

Optionally: section on the website about rules of brand communications.

Result

Document describing style and tone of communication, internal and external communications guidlines, the specifics of reporting on selected topics, the procedure of external communications approval.

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Communication policy

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