SMM strategy
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In textbooks, an SMM strategy is a well-thought-out plan of brand promotion on social media, responding to marketing goals and objectives. In reality, it is an irreplaceable component of your brand's life. You need to be right where your audience is, that is, on social media.
steps
Briefing
Analytic stage
We study the target audience (social media behaviour, habits), market and competitors. We analyse current trends of social media, define promotion goals and determine mechanics criteria (stylistics and formats of social media management).
Communication stage
We develop the idea and mechanics of communication, content table (topics/events distribution), content plan for a specified period.
Promotion
We determine the campaign's architecture (formats, timelines), distribution volumes and budgeting.
KPIs
It's not about likes and subscribers. We select metrics and ways to assess them so that social media activity increases important brand health indicators.
result
You will have a presentation with the what/where/how much of your social media activity.

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2017

Greeks In Rage

2018
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