SM strategy + identity
Context strategy with SM design templates
€13,000
Steps
01
Analysis of the audience
including the brand’s target audience and followers base.
02
Analysis of social media accounts
(the brand’s and 3 its competitors’ accounts).
03
Review
of global SM content presentation trends.
04
Developing
a one-year communication plan.
05
Outlining
an information policy to guide communication with the audience.
06
Planning
collaboration projects with media influencers.
07
Creating
a promotion plan featuring targeted advertising.
08
Making up
a KPI system.
09
Identity development
Profile design concept
Post templates;
Identity guidelines
Infographics templates;
Visual style.
Post templates;
Identity guidelines
Infographics templates;
Visual style.
Result
An digital guidebook with a strategy of the brand’s presence on social media, content plan, digital identity.
SM strategy + identity