Take a look at your brand system and correlation between sub-brands and the parent brand. Is it completely clear for an outsider? Can they be sure they know perfectly well what your brand family can help them with? If the answer is not a definitive "yes", you need to slice & dice it and develop a clear hierarchy. Your audience will have a consistent perception of your brand. It will also easily place any new product on its right place within the system. A new product won't need additional branding — it has all been done.
We analyse the ogranizational and economic model of the company, perform its financial and SWOT-analysis. We assess the health of all brand's trademarks and their position within the existing system.
Specifying target audiences
We define and study the target audience of each subbrand to avoid inside cannibalization.
Communication policy definition
We outline all promotion efforts in the form of a communication plan.
We build up the brand system, thoroughly describe the role and positioning of each sub-brand thus compiling the hierarchy within the brand's portfolio.
You'll have an elaborately outlined brand's architecture including principles of brand interaction and company's communication policy.