Brand architecture

Take a look at your brand system and correlation between sub-brands and the parent brand. Is it completely clear for an outsider? Can they be sure they know perfectly well what your brand family can help them with? If the answer is not a definitive "yes", you need to slice & dice it and develop a clear hierarchy. Your audience will have a consistent perception of your brand. It will also easily place any new product on its right place within the system. A new product won't need additional branding — it has all been done.

Background analysis
We analyse the ogranizational and economic model of the company, perform its financial and SWOT-analysis. We assess the health of all brand's trademarks and their position within the existing system.
Specifying target audiences
We define and study the target audience of each subbrand to avoid inside cannibalization.
Communication policy definition
We outline all promotion efforts in the form of a communication plan.
Architecture development
We build up the brand system, thoroughly describe the role and positioning of each sub-brand thus compiling the hierarchy within the brand's portfolio.

You'll have an elaborately outlined brand's architecture including principles of brand interaction and company's communication policy.

What's next
Communication strategy

You will never have to worry about what to communicate in your advertising activities. With a clear communication strategy, they will be in perfect tune with your marketing and business goals. The strategy decides it once and for all — what to say, what channels to use, where to look for the audience and what needs to cater for.

Show more
Add to cart

Your brand's name needs to linger in your customer's mind. It is the face of your company. Names have power, so make sure yours is a powerful verbal reflection of your essense, values and character.

Show more
Add to cart
Creative concept: 2 variants, 1-3 communication channels

An elaborate creative idea clarifies your brand message and drives consumer engagement, awareness and action. A creative idea can be optionally distributed through 1-3 communication channels.

Show more
Add to cart
Brand architecture

Adding to cart you’re not paying for anything

Add to cart