Complex analysis of brand's position

The complex analysis of the brand’s position allows to set right parameters for quantitative research and get applicative significate results.

€8,000

Steps

Market analysis

Determine the main factors influencing the purchases

Brand and competitor analysis

Media activity, key messages, positioning attributes

Audience analisys

Socio-demographic and psychographic profile, buying and consumer behaviour, common stereotypes and judgements about the product and the category.

Cross-analysis after receiving data

Link between media activity and key brand health metrics; audience segmentation; comparison of brand perception in the category and it's communications; guidelines for differentiation and brand attributes.

Result

Extended analytical report including data from different sources and strategic guidlines on the following steps.

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What's next

Quantitative research

What do you trust more — words or numbers? Quantitative research allows you to obtain a numerical expression of various important parameters. It's the basis for making crucial strategic decisions.

€8,500

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Communication strategy

You will never have to worry about what to communicate in your advertising activities. With a clear communication strategy, they will be in perfect tune with your marketing and business goals. The strategy decides it once and for all — what to say, what channels to use, where to look for the audience and what needs to cater for.

€9,000

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Complex analysis of brand's position

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