To answer this question we created two identical AIs. They are like twins, but with no background, no outside factors, no experience. They consume information as it comes.

AIs were ‘brought up’ on news programs. One was ‘watching’ the state TV Russia-1, The other — the independent TV Rain.

After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched.

The story rocketed around the Internet and media. In one week it had 14 048 080 media impressions, 193 427 visitors. 93% voters favored TV Rain's AI.

We are what we watch.

Kazakhstan is a region where women are traditionally expected to play the archetypal role of stay-at- home mothers. Yet, 50% of the country’s sole proprietors are female.

We decided to make the huge female businesses’ contribution to the country’s development visible and created Forte Femme — a perfume that we daubed all money circulating in female businesses in Kazakhstan with. The whole country started to literally feel women’s contribution to its future and development.

Forte Femme campaign became a social media phenomenon (19 mln organic impressions and 4 mln views) in Kazakhstan and provided Forte Bank 194% lift in monthly financial turnover and 172% lift in the number of new clients.

In 2014, the authorities shut down the only independent TV-channel Rain. Vladimir Putin publicly declared to ease the censorship burden; the miracle hasn’t happened. Now Rain broadcasts via paid subscriptions.

A week before the regular press conference in 2018 we launched ‘Putin turns on the Rain’. Everyone could get access to TV Rain’s broadcast if they demonstrated the president’s portrait to the web camera. The state officials actively used Rain’s new feature, as they all have the necessary portrait in their offices.

Result: media hype — posts, memes, reaction videos and photos. 14, 5 mln impressions, conversion rate 16.7%, for two weeks only the number of subscribers grew by 3.9 %.

In Russia, competition among insurance companies is huge, while the level of trust is low. All insurance products are the same, so the promo idea was to employ emotional component to win the audience.

The campaign budget was limited to 700,000 RUB. We organized a curling competition; instead of stones, we used cars. We created the necessary information noise through personal contacts and invitations. As a result, we received wide coverage on media (76 publications in regional media, 164 in federal and 34 in international ones). Social media reach was 1.5 mln. SMPOLIS.RU’s CEO gave several interviews to federal and foreign media. A positive image of the insurance agency was formed.