To answer this question we created two identical AIs. They are like twins, but with no background, no outside factors, no experience. They consume information as it comes.

AIs were ‘brought up’ on news programs. One was ‘watching’ the state TV Russia-1, The other — the independent TV Rain.

After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched.

The story rocketed around the Internet and media. In one week it had 14 048 080 media impressions, 193 427 visitors. 93% voters favored TV Rain's AI.

We are what we watch.

Slava Samodurov — an innovative choreographer — has viewed imperial art from the perspective of the 21 century. He uses tradition of classical ballet, compiling it and experimenting with it. We did the same with the website interface — we reshaped traditional book make-up so that it fits into modern digital environment, and turned out to be a completely new experience. Deep green colour as the symbol of high art, a unique identity of punctuation acting as metaphor of music notation, brutal poster make-up as the reflection of the choreographer’s character.

Vladimir Vaskevich – an entrepreneur and couch – has created a unique project called “Trip in the dark”. He conducts excursions around the city, and they are unusual in both content and format, as Vladimir is a visually impaired guide. The website we created for the project lets us dive into the world woven from sounds, touches, tastes and trust. Through an exquisite merging of art and technology, our past experience zeroes out and new one starts to form. A user encounters new ways of interaction with the Internet environment: through voice commands, audio marks and 3D orientation. The more we explore the website, the brighter is the darkness around us. Street noise, humming, water drops, car horn are the new guide. The city sounds can be added to the cart thus compiling your individual route for the future trip.